Craft and Industry Research Analysis

Cebu Craft Industries:

 A Secondary Document Analysis

ABSTRACT

Title:	The Profile of the Industries (furniture, garments, gifts, toys, and house ware) in Cebu in Relevance to Industry Structure, Performance and Advantage
Name:	Rikka Marie R. Caballero., et. al BSEd- TLE  College of Teacher Education
School:	Cebu Normal University, Osmeña Boulevard, Cebu City, Philippines

          The society is surrounded with many materials which could be made into useful things. Old clothes, bottles, newspapers, magazines and empty cans can be made into useful home decors and other articles. One must have to do is to bring out ones creativity, applying the principles learned. Materials when made into useful articles can be sold and one will find oneself earning at the same time learning. Someone will also find that instead of being idle during their leisure time, handicrafts can be very profitable hobby.

            This study therefore, focused on the industry profile in Cebu specifically furniture, garments, gifts, toys, and houseware in terms of industry structure, performances and advantages. It simply studied the trends of the Cebu’s industry in three aspects; the scope, profile, challenges and prosects.

            The government has exerted so much effort in extending help to the society. The Department of Trade and Industry (DTI) utilized its Comprehensive and Livelihood and Emergency Employment Program (CLEEP) for the skills training, which was specially designed to provide more producers who can swell their workforce as per the requirements. DTI provides free training to the starting entrepreneurs, which all experts of skills training are called as resource persons, and imparted training on weaving, braiding, assembling various items of handicrafts.

            Through the qualitative secondary document analysis method of research and with the use of interview to validate the answers called for, answers to the following questions were sought: 1.what is the scope of the industry; 2. what are the challenges and prosects of the industry and 3. what is the profile of the industry in terms of: a. industry structure. b. performance and c. advantage.

            The study revealed the following findings and conclusions:

1. The three industries mentioned in this study had varied scope in terms of products. Furniture includes leg items, and goods and combination, garments power on apparel, non- apparel and textile, while GTH has a scope on gift items, home furnishings, and house wares. In terms of raw materials, the furniture and GTH is closely associated, since they are an allied industry of each other but the garments which include fabric, yarns, threads, zipper and snaps are exemptions.

2. In totality, the challenges and prosects of each industry is merely because of global economic crisis. Since the high-end market exporters are USA and Europe which are greatly affected by the recession which resulted in the abolishment of the quota system in YIVS in terms of garment and textile industry. In the profile of Cebu’s industry in terms of structure, the key players are the manufacturers, subcontractors and traders. In terms of industry performance – all of the industries are the major players in economic development and foreign exchange earner.

3. The profile of Cebu’s industry in terms of competitive advantage lies merely on the creativity of its craftsmen, professional business practices, availability of indigenous materials and highly trainable and professional workforce.